2005
Writing online since. Blog posts, landing pages, email sequences, sales copy, editorial.
WHO'S RUNNING THIS THING?
I've been putting words on the internet since 2005.
I started writing online in 2005, back when "content marketing" wasn't a phrase yet and blogs were something people kept for fun. Since then I've written blog posts, landing pages, email sequences, sales copy, and editorial work for whoever would pay me to put words around their ideas.
A lot of it was ghostwriting. More than thirty voices: founders, consultants, coaches, executives. When you write as somebody else, you learn fast that the words come last. First you have to figure out what the person actually thinks, what they've seen, and which point they'd defend in an argument.
I also spent years on the machinery around the writing: SEO, funnels, lead generation. The unglamorous stuff that gets good work in front of people and moves them from "who is this?" to "okay, I'm in."
Then the machines showed up.
I like AI. I use it constantly. I also distrust the way most people are being taught to use it.
When ChatGPT arrived, most people used it to go faster without asking what they were speeding up. Feeds got fuller. Posts got smoother. Ideas got thinner. I started calling it ensloppification.
Co-Write with AI is my answer to that. It's AI for creators who still want to be creators: how to use AI for the writing and the work around it, so you can keep your feed full of work worth reading without letting it eat your week, and spend your time on ideas people actually pass around.
What I do here
- Write the Co-Write with AI newsletter on Substack
- Build free tools like The Brainpicker and Magic Inbox
- Teach courses like Bot Zero, with a new one every quarter
- Take a few consults when someone wants help putting it to work
The receipts
Not a credentials flex. Just context.
30+
Voices ghostwritten. Founders, consultants, coaches, executives.
SEO
Search, funnels, lead gen. Writing that ranks, converts, and gets read.
15
Years in Latin America. Different countries, different languages, same fascination with how people get ideas across.
Home base: Paraguay
I've spent the last fifteen years across Latin America. Paraguay is home base right now: good weather, a steady supply of mate, and enough quiet to build things without a tech hub telling me what to build instead.
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